marcwilson

PROFILE

marcwilson@live.ca
+49 157 3487 1301

Highly strategic and results-driven Senior Brand Designer with over 9 years experience evolving global brands and building scalable design foundations. Proven ability to lead full brand refreshes, establish robust Design Systems (Figma expertise), and streamline cross-functional workflows for high-growth tech companies. Expertise includes Visual Strategy Development, Content Concepting, Photography & Videography, and utilizing UX best practices for conversion-focused digital assets. Seeking to leverage creative leadership to drive measurable brand success across digital, print, and physical channels.

CONTACT

CURRICULUM VITAE

EMPLOYMENT

Remerge / Sr. Brand Designer 2022-2025

• Lead a comprehensive brand refresh, establishing a foundational design system with clear guidelines and templates to ensure brand consistency and reduce production time.
• Streamlined team processes for asset creation across campaigns, presentations, and social media, guaranteeing brand fidelity and maximizing team efficiency.
• Collaborated closely with Marketing, Product, and Leadership to unify the visual strategy and ensure brand alignment across all customer-facing channels.

Share / Sr. Graphic Designer 2018-2022
• Led comprehensive brand evolution across digital and physical platforms, successfully executing a packaging rebrand and developing engaging, mission-aligned campaign concepts.
• Drove community engagement by concepting strategic digital campaigns and creating high quality photography and video content for social channels.

FEED (ebay) / Graphic Designer 2017
• Optimized branded campaigns across global and regional markets for eBay Germany. Created cohesive assets including digital, print, and conversion-focused landing pages by utilizing UX best practices to maintain cross-channel uniformity.

Berlin Bass Collective / Graphic Designer 2016

• Conceptualized, designed, and produced all visual assets (event flyers, vinyl covers), and built/ maintained the website.

EDUCATION

Ontario College of Art and Design University (OCAD U) / Bachelor of Design 2011-2015

SKILLS

Branding Packaging Design
Web Design
UX & UI Design
Marketing & Campaign Design
Motion Design & Animation

TOOLS

Adobe Illustrator
Adobe Photoshop
Adobe InDesign Adobe
After Effects
Adobe Premiere Pro
Blender (3D)
Figma
Webflow (Learning in progress)

AWARDS

• Bronze award for “Das Goldene Haus” Campaign - ADC Gallery/ Art Directors Club für Deutschland

• Bronze award for POS Display - POPAI D-A-CH AWARDS 2020

LANGUAGES

English/ Native
French/ Native
German/ intermediate (B1)

PORTFOLIO

Remerge

At Remerge, I unified and modernized the brand’s visual identity across digital and physical touchpoints. I created a full brand guidelines booklet covering typography, colour, photography, and positioning to ensure consistency. This system was applied to Google Slide decks, podcasts, LinkedIn posts, the website, and newsletters. I also designed 3D renderings for a client-facing booth, later overseeing its construction in collaboration with a Shanghai-based vendor.

At Share, I focused on rebranding its products to align with consumer needs and enhance commercial appeal. A key objective was to develop a visual language that could seamlessly extend to future product lines. In addition to the rebrand, I contributed to advertising campaigns and social media posts, strengthening the brand’s overall presence and engagement.

INFINNI

Pitch Branding Exploration. Developed a conceptual brand identity for Infinni’s pitch, focused on empowering content creator growth. Redesigned the logo with a distinctive emblem symbolizing upward expansion, and crafted mockups across digital and physical touchpoints to visualise a cohesive and modern brand presence.

ebay

At eBay, I partnered with developers to design and optimize user-focused landing pages, including a project that simplified the process of finding and purchasing tires through clear navigation and an optimized buying flow. I also created digital and print marketing materials such as web banners, newsletters, and direct mail, ensuring consistency with eBay’s brand guidelines while strengthening engagement and recognition across channels.

Keff

Keff is a digital magazine pushing art and culture forward.