CURRICULUM VITAE
EMPLOYMENT
Formel Skin & Voy | Sr. Graphic Designer | Nov 2025 – Present
•
Packaging & Product Expansion: Acting as production designer to launch and scale Formel Skin's physical cosmetic product line; managing packaging layouts, print-ready files, and physical component guidelines.
• Creative Direction & Branding: Leading the comprehensive visual rebrand for Formel Skin; establishing company-wide design guidelines that translate seamlessly across both digital channels and physical marketing collateral.
• Multi-Channel Performance: Concepting high-conversion digital assets alongside physical print ads and localized layouts tailored specifically for the German market.
• Art Direction: Planning and executing narrative-driven product and celebrity photoshoots, ensuring visual continuity from the initial lens to the final printed asset.
Remerge / Sr. Brand Designer 2022-2025
•
Led a full brand refresh, creating foundational guidelines and templates to ensure cross-channel consistency.
• Streamlined production workflows to significantly cut turnaround times for complex campaign rollouts.
Share / Sr. Graphic Designer 2018-2022
• Led comprehensive brand evolution across digital and physical platforms, successfully executing a packaging rebrand and developing engaging, mission-aligned campaign concepts.
• Drove community engagement by concepting strategic digital campaigns and creating high quality photography and video content for social channels.
FEED (ebay) / Graphic Designer 2017
• Optimized branded campaigns across global and regional markets for eBay Germany. Created cohesive assets including digital, print, and conversion-focused landing pages by utilizing UX best practices to maintain cross-channel uniformity.
Berlin Bass Collective / Graphic Designer 2016
• Conceptualized, designed, and produced all visual assets (event flyers, vinyl covers), and built/ maintained the website.
EDUCATION
Ontario College of Art and Design University (OCAD U) / Bachelor of Design 2011-2015
SKILLS
Branding Packaging Design
Web Design
UX & UI Design
Marketing & Campaign Design
Motion Design & Animation
TOOLS
Adobe Illustrator
Adobe Photoshop
Adobe InDesign Adobe
After Effects
Adobe Premiere Pro
Blender (3D)
Figma
Webflow (Learning in progress)
AWARDS
• Bronze award for “Das Goldene Haus” Campaign - ADC Gallery/ Art Directors Club für Deutschland
• Bronze award for POS Display - POPAI D-A-CH AWARDS 2020
LANGUAGES
English/ Native
French/ Native
German/ intermediate (B1)